Our Annual Holiday Deals are in effect, shop today and save
Use code: BLACKFRIDAY25Our Styling Products
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Super Hold
Regular price From $ 16.99 USDRegular priceUnit price / per -
Matte Paste (Improved Formula)
Regular price From $ 16.99 USDRegular priceUnit price / per -
Clay Pomade
Regular price From $ 19.99 USDRegular priceUnit price / per -
Original Hold
Regular price From $ 16.99 USDRegular priceUnit price / per$ 14.99 USDSale price From $ 16.99 USD -
The Endless Summer
Regular price From $ 16.99 USDRegular priceUnit price / per$ 0.00 USDSale price From $ 16.99 USD -
Special Edition
Regular price From $ 16.99 USDRegular priceUnit price / per -
All Around Pomade
Regular price From $ 16.99 USDRegular priceUnit price / per -
Fiber Pomade
Regular price From $ 16.99 USDRegular priceUnit price / per -
Texture Spray
Regular price From $ 19.99 USDRegular priceUnit price / per -
Leave-in Conditioning Spray
Regular price From $ 16.99 USDRegular priceUnit price / per -
3-Pack + Pick a Free Comb
Regular price From $ 45.99 USDRegular priceUnit price / per$ 56.96 USDSale price From $ 45.99 USDSale -
Comb Your Hair Kit + Pick a Free Comb
Regular price From $ 19.99 USDRegular priceUnit price / per$ 26.98 USDSale price From $ 19.99 USDSale -
The Endless Summer, 32 oz. + Pick a Free Comb
Regular price From $ 69.99 USDRegular priceUnit price / per$ 0.00 USDSale price From $ 69.99 USD -
Super Hold, 32 oz. + Pick a Free Comb
Regular price From $ 69.99 USDRegular priceUnit price / per$ 69.99 USDSale price From $ 69.99 USD -
Special Edition, 32 oz. + Pick a Free Comb
Regular price $ 69.99 USDRegular priceUnit price / per$ 69.99 USDSale price $ 69.99 USD -
Original Hold, 32 oz. + Pick a Free Comb
Regular price From $ 69.99 USDRegular priceUnit price / per
Beard, Hair & Skin Care
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Leave-in Conditioning Spray
Regular price From $ 16.99 USDRegular priceUnit price / per -
Blue Tansy Beard & Face Oil
Regular price From $ 19.99 USDRegular priceUnit price / per -
Soothing Scalp Serum
Regular price From $ 16.99 USDRegular priceUnit price / per -
The Everyday Care Kit
Regular price $ 49.99 USDRegular priceUnit price / per$ 53.97 USDSale price $ 49.99 USDSale
bo·na fide \ˈbō-nə-ˌfīd\ adjective
genuine, sincere, and made in good faith
Styling tools
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A Long Comb
Regular price $ 9.99 USDRegular priceUnit price / per$ 9.99 USDSale price $ 9.99 USD -
A Texture Comb
Regular price $ 9.99 USDRegular priceUnit price / per$ 9.99 USDSale price $ 9.99 USD -
A Round Brush
Regular price $ 9.99 USDRegular priceUnit price / per -
A Pocket Comb
Regular price $ 9.99 USDRegular priceUnit price / per$ 9.99 USDSale price $ 9.99 USD -
A Paddle Brush
Regular price $ 11.99 USDRegular priceUnit price / per
Bundle up and save
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Comb Your Hair Kit + Pick a Free Comb
Regular price From $ 19.99 USDRegular priceUnit price / per$ 26.98 USDSale price From $ 19.99 USDSale -
3-Pack + Pick a Free Comb
Regular price From $ 45.99 USDRegular priceUnit price / per$ 56.96 USDSale price From $ 45.99 USDSale -
Sale
Combs & Brush Kit
Regular price $ 25.99 USDRegular priceUnit price / per$ 31.96 USDSale price $ 25.99 USDSale
Tees
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Little Pomade Tee
Regular price $ 19.99 USDRegular priceUnit price / per -
No Bad Hair Tee
Regular price From $ 16.99 USDRegular priceUnit price / per -
Shears Tee
Regular price From $ 16.99 USDRegular priceUnit price / per -
Luchador Tee
Regular price From $ 19.99 USDRegular priceUnit price / per
Product Guide
If you're having a hard time deciding which product is right for you, take a few minutes to look over our product guide to help you along on your bonafide journey. If you're still unsure, tap the chat bubble on the bottom right corner of our website to chat or email with one of the owners (Luis or Gaby) for a bonafide recommendation!
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Comb your hair & everything will be okay!
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Pick your color, define your style.
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