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bo·na fide \ˈbō-nə-ˌfīd\ adjectivegenuine, sincere, and made in good faith
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KITS & THINGS
Bundled Items that make great gifts for any Bonafide Friend!
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from 177 reviewsHave been a longtime customer of Bonafide and have always had the best shopping and customer service experiences ever. Fast shipping and excellent response times!!

Best product I've found for using with my mustache. It is pliable and holds my mustache curl all day! I've tried many products before but this one has been the easiest and strongest and can curl the stubborn straight hair into place. I don't really care for the smell though which is like some sort of fruity Pina colada but it's a foar tradeoff. I use it without wetting my mustache first BTW.

This pomade has a very light, fresh scent. I like that it's not overpowering, but I wish it smelled slightly more tropical, befitting the beachy vibe. It just smells more like citrus. I love the fun graphic on the label. It says "extra strong hold,"which I questioned at first, but seeing as this is a pomade and not a gel, I suppose it could be accurate. I have chin-length hair, and this does a good job at smoothing things out, keeping a shape, and taming flyaways, while still keeping hair flexible and moldable. I just use a little bit. If I use too much, it looks greasy. It definitely isn't, though. It washes out very cleanly and easily. All I have to do is rinse it out in the shower and it comes out without even using shampoo.

Bona Fide Summer Edition Pomade locks my hair in place with extra-strong hold yet rinses out under one shampoo—no waxy buildup. The pleasant pineapple-melon scent leans sweet but fades after an hour or so. Four ounces cost less than many salon brands and the water base means easy restyling with a splash of water.

Why did you pick this product vs others?:Good quality

I grabbed this for my partner because his hair tends to run dry and frizzy and, so far, the results are great! He loves how easy it is to apply after a shower, and how much easier it makes to comb the tangles out of his hair. It has a nice, subtle smell and doesn't cause greasiness or give his hair too much weight. This leave-in definitely makes his hair easier to style, as well, and has made it look overall healthier. A little goes a long way (especially on his shorter hair) so I think it's a solid value. Definitely recommend!

My partner loves this beard and face oil! He's not a big hair or skincare guy, so this serum was great as a one-step product to up both his beard and skincare game a bit. When he applies it to his beard, it's very hydrating and seems to tame the frizz. On his face, it makes his skin feel super soft and supple. It's a solid value for the results, and a little goes a long way. Plus, he loves the portability of the dropper bottle for travel. Will definitely grab another when he runs out!

This beard oil has a rich, thick consistency but yet feels lightweight when applied to beard and/or skin. It has a masculine scent in my opinion that reminds me of spices and maybe tobacco. Just a few drops goes a long way to make hubby's beard silky smooth and not weighed down or oily. He even likes to apply a small amount to his hair and occasionally skin. The quality is great, and the few ingredients are top notch. This oil hydrates and makes hubby's beard appear healthy.

Couple of sprits after washing your hair and bam, the tangles are out!! Great for long hair. Smells very pleasant and is super easy to use. Definitely give it a try! Probably great for children as well.

Right before summer I stock on the infinite summer. BEST pomade in the world & made right here in California 💯

I have a super dry, flaky scalp. It's so hard to find anything that even comes close to soothing it, but this serum truly helps. It smells pleasant, and I've been using it as directed and I'm already seeing such an improvement. For the price, this is worth it!

