Collections

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  HAIR STYLING

  HAIR STYLING

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  Neat

  Clean, controlled styles with polish and definition. Choose from pomades with medium...

  Neat

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  High

  Bold shine with a smooth, polished finish. Designed for classic styles that...

  High

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  Firm

  Strong hold with a set finish. Built to keep your style locked...

  Firm

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  Our Most Popular Products

  Our best-selling grooming products — the customer favorites that keep flying off...

  Our Most Popular Products

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  KITS & THINGS

  Bundled Items that make great gifts for any Bonafide Friend!  

  KITS & THINGS

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  Pliable

  Flexible hold with natural movement. Hair stays soft, touchable, and easy to...

  Pliable

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  Matte/Natural

  Little to no shine with a clean, natural finish. Keeps your hair...

  Matte/Natural

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  HAIR, BEARD & SKIN CARE

  HAIR, BEARD & SKIN CARE

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  Flowy

  Loose movement with a softer, natural feel. Our flow-focused styling products are...

  Flowy

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  BARBER CAPES

  BARBER CAPES

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  Messy

  Dry texture, separation, and a lived-in finish. Our texture-focused products deliver all-day...

  Messy

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  Medium

  A subtle sheen that adds life without looking overly polished. Balanced finish...

  Medium

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  Balanced

  Control with a natural feel. Keeps your style in place while still...

  Balanced

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  COMBS & BRUSHES

  COMBS & BRUSHES

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  T-SHIRTS

  T-SHIRTS

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  STICKERS & POSTERS

  STICKERS & POSTERS

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  GIFT CARDS

  GIFT CARDS