Bonafide Pomade | Hair Styling
Matte Paste
Matte Paste
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A matte styling paste that provides volume and texture, the Matte Paste creates a natural look while offering strong, effortless control. Blending clays, waxes, and oils, this styling paste works in harmony with your hair to help maintain a healthy appearance for both your hair and scalp.
Key Ingredients:
-Kaolin helps to remove grime, excess oil and dead skin cells and product buildup, helping to keep the scalp skin clear.
-Shea Butter helps to increase scalp hydration and reduce scalp irritation.
-Sunflower Seed Oil helps to nourish the scalp and strengthen the hair follicles.
-Candelilla Wax helps to form a protective barrier around the hair follicles to retain moisture and protect against environmental damage.
Product Details:
Hold: Strong & Pliable
Finish: Matte/Dry
Style Guide: Perfect for a range of styles, whether you prefer loose and textured, choppy and neat, or big and voluminous looks.
Hair Type: Ideal for straight, wavy, or curly hair types, ranging from normal to thick, and suitable for short to medium length hair.
Fragrance: Pink Grapefruit Juice
Base: Water-Based
Origin: California, USA
Size: 4 oz.
How to Use
How to Use
Emulsify a scoop of product in dry hands. Apply evenly to lightly damp or dry hair. Style as desired.
Ingredients
Ingredients
Water (Aqua), Beeswax, Butyrospermum Parkii (Shea) Butter, Bentonite, Kaolin, Glycerin, Cetearyl Alcohol, Cetearyl Olivate, Helianthus Annus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Sorbitan Olivate, Diatomaceous Earth, Glyceryl Stearate SE, Fragrance (Parfum), Xanthan Gum, Phenoxyethanol, Tocopheryl Acetate, Tetrasodium Glutamate Diacetate, Caprylyl, Glycol, Ethylhexylglycerin, Silica, Lavandula oil/extract, Pogostemon, Cablin Oil, Alpha Isomethyl Ionone, Acetyl Cedrene, Benzyl Benzoate, Benzyl Salicylate, Citronellol,Citrus Aurantium Bergamia Peel Oil, Coumarin, Geraniol, Limonene, Linalool, Tetramethylacetyloctahydronaphthalenes, Vanillin
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Matte Paste
Frequently Asked Questions
Did the Matte Paste change? What's different? Why the change?
The new Matte Paste is an improved version of our 2015 formula. It's infused with clays, oils and waxes that help improve hair and scalp appearance. It is now more pliable than our original formula and is better suited for modern styles.
Why did we change it?
1. We've upgraded the quality of ingredients, infusing it with oils, clays and waxes that are good for your hair and scalp.
2. We've updated the performance to be more workable and pliable. The original version was very tacky and very hard to work through once applied which reduced its versatility and only made it ideal for short hair.
The original formula will be re-released as Matte Paste Classic eventually.
Is the new Matte Paste water-based?
The new Matte Paste is infused with oils, clays and waxes that make it more water-resistant, but it is still a water-based product meaning that it will wash out with a shampooing of the hair.
Should the Matte Paste be applied to wet or dry hair?
We recommend that the new Matte Paste be applied to dry hair for best results with respect to hold, texture and a dry finish. If you'd like to get a natural shine and less a textured look, apply to lightly damp hair.
What's the difference between Matte Paste & Clay Pomade?
The Matte Paste features a dry and matte finish that is best for choppy, messy and textured looks. The Clay Pomade features a light and natural shine that is best for weightless flow and control.
Been using Bonafide since my barber back in 2017 showed me. Love the product. I also like the new container & website design. Thanks for throwing in a travel version of the product :)
Hi, that's great! Thank you for your support! And you are welcome from the travel version, all of our orders will ship with a little sample of something for you to try...on your next order if you hav a request, let me know in the Special Request box in your shopping cart!
Great hold..great finishing product!!
I’ve used this pomade for years and year and years. Best out there and a great company with fantastic customer service also.
Great hold, low shine for all weather types. Humid or arid this stuff works!
Great product have used for a few years. This is not greasy and hold well without flaking
Great product. No shine for a natural look. Nice scent to it. Not the strongest hold - a bit over priced for what I get but would recommend to others to are trying to achieve a decent hold with no shine.
This stuff is seriously EXACTLY what I was looking for: high hold with zero shine. It truly is and does what it says.I really love it and will probably buy it again.The only issue is that it works a little too well! It's a super high hold and due to the matte finish, it feels very dry and you can't get your fingers through it. I've been adding a dab of Murray's Super Light to tone it down a little bit and that's been working.
For the first few weeks I did not like it, but I eventually got a grasp on the right amount of dampness for my hair and the right amount of pomade plus technique.When going into dry hair, this stuff feels like it's designed to help your fingers get a really good grip to rip it out of your head. But on damp air it goes in really smoothly and spreads nicely to get a good even coating. In wet hair, this stuff still makes a light shine and gives your hair that spiky separated look. But once you get the moisture ratio down, it's easy to get what you want and you can easy get a super matte finish by running your comb or fingers through it again once it has dried.It does have a strong hold as long as you don't have too much water initially. Even then you just wait a few minutes and restyle.The major downside for me is that it does not rinse out with water, even high pressure hot water from my shower. I don't like to use shampoo every day, so sometimes I get out of the shower and my hair is still stylable without adding extra product. Your hair feels kinda thick and high-friction until you actually wash it out.