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Black Friday sale 20% off sitewide 30% off orders $ 75+ Shop the sale
Bonafide Superior Grooming Products
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20% off everything. 30% off orders $ 75+

Free US shipping on orders $ 45+

Bonafide Superior Grooming Products

black friday sales event

20% off Sitewide, 30% off orders $75+

Bonafide Original Hold pomade jars stacked on a shelf in front of a skull painting

black friday sales event

20% off Sitewide, 30% off orders $75+

black friday sales event

20% off sitewide, 30% off Orders $75+

black friday sales event

20% off Sitewide, 30% off orders $75+

black friday sales event

20% off sitewide, 30% off orders $75+

Bonafide's Discovery Kit

Not sure where to start? Start here.

The Discovery Kit packs our lineup in sample sizes, so you can test every hold and finish before you pick a full-size favorite.

Price: $ 15.00
Get the Discovery Kit

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Best sellers

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  • Matte Paste
    Pomade

    Matte Paste

    Price range: $ 18.99 – $ 69.99
  • Summer Edition
    Pomade

    Summer Edition

    Price range: $ 18.99 – $ 89.99
  • Special Edition
    Pomade

    Special Edition

    Price range: $ 18.99 – $ 89.99
  • Clay Pomade
    Pomade

    Clay Pomade

    Price range: $ 18.99 – $ 69.99

Black Friday: 20% off sitewide, 30% off $ 75+

Perks of ordering with us

Shop by look

Shop by hold

Shop by shine

No one was paid to say this...

“I love this product. I mix it with a little Fiber to get the perfect hold and sculptability for a style that lasts all day and into the evening. The products wash out easily with no build up.”

Verified buyerMatte Paste

“So far I like the product! Gives a strong hold and has a nice scent!”

Mason R.Super Hold (Restock TBA)

“10/10. The smell is amazing, the product is amazing as well, and they sent me stickers which I loved and a free hair serum.”

Brandon S.Texture Spray (RESTOCK TBA)

“Excellent sample bag with great products inside. So far I have used the All Around pomade and the Fiber pomade and both work great with my hair.”

Hans T.Bonafide's Discovery Kit

“This is a good clay, holding well. It was not flaky and did not lose the hold. Scent is pleasant. It would be perfect for a spike.”

Amazon customerClay Pomade

“Same great hold for styling whether my hair is short or long. People actually comment on how my hair smells like the beach in summertime.”

Robert S.Special Edition

“Great smell, great hold, great product.”

Shane M.Summer Edition

“The product is great. I always use their pomade.”

Brian C.Pick Any Three Kit

“The smell is great. Lasts for most of the day. A little goes a long way. Easy to wash out.”

C.S.Fiber Pomade

“I love this company. Great product and great people. Always a personal touch whenever I order anything, even if the order is just a few bucks.”

Bonafide customer

“Helps with detangling and makes my hair more manageable to style. It does not weigh my hair down, and it smells very pleasant.”

Amazon customerLeave-in Conditioning Spray

“Love the product. I enjoy the smell as well, and it stays well to style your hair the way you like it.”

Adalberto L.Summer Edition

“Great scent and holds great.”

Mario S.Super Hold (Restock TBA)

“Amazing! Really good products, really pleased. A little goes a long way. Delivery was outstanding, cannot complain.”

Bonafide customer

“Bonafide makes a good product. They ship fast.”

Mr B.All Around Pomade

bo·na fide

\bƍ-ne-fÄ«d\ adjective

Genuine, sincere, and made in good faith.

Every jar is made in Southern California with transparent ingredients and priced so anyone can wear the crown. No gimmicks, no residue, no nonsense.

Family owned & operated since 2012. Proudly powered by frijoles.

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