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Bonafide Pomade | Hair Styling

Clay Pomade

Clay Pomade

$ 18.99 USD
$ 0.00 USD $ 18.99 USD
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Styling Tool

A low & natural shine clay that provides volume and texture, the Clay Pomade creates a natural look while offering strong, effortless  pliable control. Blending clays, waxes, and oils, this styling clay works in harmony with your hair to help maintain a healthy appearance for both your hair and scalp. Recommended for a wide range of styles from short and messy to loose and neat with flow and control.

Key Ingredients:

-Kaolin - helps to remove grime, excess oil and dead skin cells and product build up, helping to keep your scalp skin clear.
-Macadamia Nut Oil - provides hydration to the hair, scalp and strands leaving them feeling stronger, softer and healthier.
-Candelilla Wax - helps to form a protective barrier around the hair follicles to retain moisture and protect against environmental damage.
-Shea Butter - vitamin and mineral rich ingredient that helps to increase scalp hydration and reduce scalp irritation.
-Olive Squalene - An excellent emollient that helps to prevent Trans Epidermal Water Loss by increasing hydration with easy skin and hair penetration with out an non-greasy feel.
-Sunflower Seed Oil - an essential oil extracted from sunflower seeds that rich in minerals and vitamins that help to improve hair health, quality and texture.

Product Details:

Hold: Strong & Pliable
Finish: Low Natural Shine
Style Guide: Perfect for a range of styles, whether you prefer loose and textured, choppy and neat, or big and voluminous looks.
Hair Type: Ideal for straight, wavy, or curly hair types, ranging from normal to thick, and suitable for short to medium length hair.
Fragrance: Sweet Pineapple & Melon
Base: Water-Based Hybrid
Origin: California, USA
Size: 2 oz.

How to Use

Emulsify a scoop of product in dry hands. Apply evenly to lightly damp or dry hair. Style as desired.

Ingredients

Petrolatum, Beeswax, Bentonite, Water (Aqua), Kaolin, VP/VA Copolymer, PEG-40 Castor Oil, PEG-7 Glyceryl Cocoate, Glycerin, Cetearyl Alcohol, Glyceryl Stearate, PEG 100 Stearate, Macadamia Ternifolia (Macadamia) Nut Oil, Euphorbia Cerifera (Candelilla) Wax, Propanediol, Butylene Glycol, PVP, Butyrospermum Parkii (Shea) Butter, Fragrance, Squalane, Helianthus Annuus (Sunflower) Seed Oil, Phenoxyethanol, Ethylhexylglycerin, Silica

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Clay Pomade

Frequently Asked Questions

Stack of green jars with gold lids on a wooden shelf against a gray wall with a framed picture.

The product is 2 oz instead of 4 oz, what's up with that?

Two reasons:

1. This product should be used sparingly in the hair to achieve the best results. Using too much at one time in the hair, will not yield weightless flow and control. If used as intended, this 2 oz jar will last just as long as a 4 oz jar.

2. Macadamia Nut Oil is expensive. Per ounce, this is one of the most expensive products we've ever produced. Macadamia Nut Oil is a great hydrating oil that increases hair and scalp appearance. This gives our Clay Pomade a light and natural shine with flow and control

Is Clay Pomade water-based?

Not exactly. Clay Pomade is essentially an anhydrous hair styling product, meaning there is little to no water in the final mix. The primary "base" of this product is beeswax, bentonite clay, & kaolin clay, with the water concentration being low. It is what is typically called a "Hybrid Pomade." A Hybrid Pomade styles smooth, flowy and weightless like an oil-based pomade but washes out way easier like a water-based pomade because of the added water.

Should Clay Pomade be applied to wet or dry hair?

The Clay Pomade will yield the best results when applied to dry hair. For a little more shine and a neater look, it can be applied to lightly damp hair.

Applying Clay Pomade to wet hair is like putting ketchup in your ice cream. It doesn't work and you should never do it. This product is anhydrous, oil and water don't play well together. You will have a heck of a time spreading this product into your hair and then you will probably email me to complain. I warned you. Don't do it.

What's the difference between Clay Pomade & Matte Paste

The Matte Paste features a dry and matte finish that is best for choppy, messy and textured looks. The Clay Pomade features a light and natural shine that is best for weightless flow and control.