Bonafide Pomade | Hair Styling
Original Hold
Original Hold
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A barbershop standard since 2012, the Original Hold is a water-based pomade with our signature citrus fragrance, medium hold and high shine.
Product Details:
Hold: Medium
Finish: High Shine
Style Guide: Ideal for managing and styling pompadours, side-parts & slick-backs
Hair Type: Ideal for straight, wavy, or curly hair types, ranging from fine to medium, and suitable for short to medium length hair.
Fragrance: Pink Grapefruit Juice
Base: Water-Based
Origin: California, USA
Sizes: 4 oz. & 32 oz.
How to Use
How to Use
Emulsify a scoop of product in dry hands. Apply evenly to lightly damp or dry hair. Style as desired.
Ingredients
Ingredients
Water (Aqua), Ceteareth-25, Peg-40 Hydrogenated Castor Oil, Glycerin, Polysorbate 20, Fragrance (Parfum), Peg-7 Glyceryl Cocoate, Dmdm Hydantoin, Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbarnate, Orange 4 CI 155510, Limonene, Benzyl Benzoate
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Original Hold
Frequently Asked Questions
When would you need a medium hold pomade?
If your hair is easy to control, a medium hold pomade like the Original Hold has more than enough hold to control the hair. If your hair is thick and unruly, the Original Hold can still be used to tame your hair, but you will need a lot more pomade, making a Strong Hold a more cost effective pomade.
Is the Original Hold only good for pomps, side parts and slick backs?
No, the Original Hold is a highly versatile product, used in small amounts, it can be used to create messy, choppy modern looks. It can also be used to tame flyaways when tying up long hair.
Should the Original Hold be applied to wet or dry hair?
I recommend you apply this product to lightly damp or dry hair.
PRO Tip: If you need maximum hold from this product apply to dry hair, but make sure to warm the product between the palm of your hands thoroughly to make sure it spreads and combs easily.
Never apply to wet hair, you will get zero hold and you'll just waste pomade. It's a sin to waste pomade.
Can the Original Hold be restyled throughout the day?
Yes, lightly misting hair styled with water-based pomade like the Original Hold will reactivate the product, allowing the hair to be restyled with ease. Once the product has had time to dry and set, the hold will return and order will be restored to the world.




Smells nice and it holds my thick hair well but its not that shine as they advertised once i put it in my hair its just looks dry no shine at all for the price i think suavecito pomade is better
Everything about it is good excpet they seemed to not fill it up. They shorted me. My hair is very stubborn but with this pomade i put my hair in check. the feel the smell the look is awesome. I would of gave 5 stars if you guys would of filled it up
Works perfectly on my mustache
I've tried soap brows and boy brows, and this is the only gel that locks my eyebrows in place. I like my brows bushy and lifted, and this does the trick without getting flaky or falling flat. It even holds through my bicycle commute in the Florida heat. I use a spoolie brush to comb it through my brows backward, and then I go upwards and fan it to dry faster. Although this feels like a lifetime supply now, I plan to repurchase it when it inevitably runs out.
I first got Themis for my eyebrows, didn’t work out like I wanted. I use this for my hair now and I love it! I only wear my hair in a sleek bun so it really helps keep the hair in place and isn’t stiff, no white cast. It’s my new favorite product!
Amazing! Really good products, really pleased. A little goes a long way, which is really good. Only wish I didn’t have to order all the way from the US… but! Delivery was outstanding cannot complain.
Me gusta mucho mi peinado dura todo el día y es fácil de limpiar lo uso todos los días
This works miracles... I like how it keeps my eyebrows nice and in place the whole day but I deducted a star because of the strong smell to it. It didn't bother me at first but I felt like it followed me throughout the whole day lol