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Shop
Crown Rewards
- Loyalty & Rewards Program
- Login
Product Catalog
Wholesale Portal
- Bonafide PRO Application & Sampler Kit Request
- Login to Bonafide PRO
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- Help Center
- Find a Retailer
Our Mission
Blog
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Canada CAD $
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United States USD $

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OUR MISSION

To create high-quality hair and skin care products with transparency and honesty. All of our products are made in Southern California and accessible and affordable, emphasizing creative expression and empowering individuals to achieve their desired look and style because when you "wear the crown" you feel like royalty!

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