New Month, New Offers!
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Summer's Almost Here.
Our best-selling pomade will be restocking by Thanksgiving!
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bo·na fide \ˈbō-nə-ˌfīd\ adjectivegenuine, sincere, and made in good faith
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KITS & THINGS
Bundled Items that make great gifts for any Bonafide Friend!
Let customers speak for us
from 184 reviewsExcellent product, great price, the added comb is also good quality and a nice perk.
Been using Bonafide since my barber back in 2017 showed me. Love the product. I also like the new container & website design. Thanks for throwing in a travel version of the product :)
Best pomade ever. Strong enough to hold my hair and give it body without being greasy. Used it for years and will continue to do so!
The summer edition pomade is my go to pomade for the last couple of years, it holds my thick difficult hair for well over 24 hrs!
I have been using this product for a few years now and have tried various editions of the Super Hold and all have been great. Keep up the good work!
Already seeing results after 4 uses on my usually dry scalp.
Awesome product! I have been using Bonafide Summer Edition pomade for several years and it’s quality is constant. It’a such a great opportunity to buy it by set with discount. Highly recommend!
Have been a longtime customer of Bonafide and have always had the best shopping and customer service experiences ever. Fast shipping and excellent response times!!
Best product I've found for using with my mustache. It is pliable and holds my mustache curl all day! I've tried many products before but this one has been the easiest and strongest and can curl the stubborn straight hair into place. I don't really care for the smell though which is like some sort of fruity Pina colada but it's a foar tradeoff. I use it without wetting my mustache first BTW.
This pomade has a very light, fresh scent. I like that it's not overpowering, but I wish it smelled slightly more tropical, befitting the beachy vibe. It just smells more like citrus. I love the fun graphic on the label. It says "extra strong hold,"which I questioned at first, but seeing as this is a pomade and not a gel, I suppose it could be accurate. I have chin-length hair, and this does a good job at smoothing things out, keeping a shape, and taming flyaways, while still keeping hair flexible and moldable. I just use a little bit. If I use too much, it looks greasy. It definitely isn't, though. It washes out very cleanly and easily. All I have to do is rinse it out in the shower and it comes out without even using shampoo.
Bona Fide Summer Edition Pomade locks my hair in place with extra-strong hold yet rinses out under one shampoo—no waxy buildup. The pleasant pineapple-melon scent leans sweet but fades after an hour or so. Four ounces cost less than many salon brands and the water base means easy restyling with a splash of water.
Why did you pick this product vs others?:Good quality
I grabbed this for my partner because his hair tends to run dry and frizzy and, so far, the results are great! He loves how easy it is to apply after a shower, and how much easier it makes to comb the tangles out of his hair. It has a nice, subtle smell and doesn't cause greasiness or give his hair too much weight. This leave-in definitely makes his hair easier to style, as well, and has made it look overall healthier. A little goes a long way (especially on his shorter hair) so I think it's a solid value. Definitely recommend!