In March, Buy One Desktop Mat & Get One FREE
Add two into your cart to activate discount!The product line...
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Sale
Super Hold
Regular price From $ 16.99 USDRegular priceUnit price / per$ 69.99 USDSale price From $ 16.99 USDSale -
Matte Paste
Regular price $ 16.99 USDRegular priceUnit price / per -
Original Hold
Regular price From $ 16.99 USDRegular priceUnit price / per$ 14.99 USDSale price From $ 16.99 USD -
The Endless Summer
Regular price From $ 16.99 USDRegular priceUnit price / per$ 0.00 USDSale price From $ 16.99 USD -
Sale
Special Edition
Regular price From $ 16.99 USDRegular priceUnit price / per$ 69.99 USDSale price From $ 16.99 USDSale -
Texture Spray
Regular price $ 16.99 USDRegular priceUnit price / per -
Fiber Pomade
Regular price $ 16.99 USDRegular priceUnit price / per -
3-Pack of Product Kit + FREE Pocket Comb
Regular price $ 45.99 USDRegular priceUnit price / per$ 56.96 USDSale price $ 45.99 USDSale -
All Around Pomade
Regular price $ 16.99 USDRegular priceUnit price / per -
Comb Your Hair Kit + FREE Pocket Comb
Regular price $ 19.99 USDRegular priceUnit price / per$ 26.98 USDSale price $ 19.99 USDSale -
The Endless Summer, 32 oz. + FREE Pocket Comb
Regular price $ 69.99 USDRegular priceUnit price / per$ 0.00 USDSale price $ 69.99 USD -
Super Hold, 32 oz. + FREE Pocket Comb
Regular price $ 69.99 USDRegular priceUnit price / per$ 69.99 USDSale price $ 69.99 USD -
Special Edition, 32 oz. + FREE Pocket Comb
Regular price $ 69.99 USDRegular priceUnit price / per$ 69.99 USDSale price $ 69.99 USD -
Original Hold, 32 oz. + FREE Pocket Comb
Regular price $ 69.99 USDRegular priceUnit price / per
bo·na fide \ˈbō-nə-ˌfīd\ adjective
genuine, sincere, and made in good faith
Styling tools
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A Long Comb
Regular price $ 9.99 USDRegular priceUnit price / per$ 9.99 USDSale price $ 9.99 USD -
A Texture Comb
Regular price $ 9.99 USDRegular priceUnit price / per$ 9.99 USDSale price $ 9.99 USD -
A Round Brush
Regular price $ 9.99 USDRegular priceUnit price / per -
A Pocket Comb
Regular price $ 9.99 USDRegular priceUnit price / per$ 9.99 USDSale price $ 9.99 USD -
A Paddle Brush
Regular price $ 11.99 USDRegular priceUnit price / per
Bundle up and save
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Comb Your Hair Kit + FREE Pocket Comb
Regular price $ 19.99 USDRegular priceUnit price / per$ 26.98 USDSale price $ 19.99 USDSale -
3-Pack of Product Kit + FREE Pocket Comb
Regular price $ 45.99 USDRegular priceUnit price / per$ 56.96 USDSale price $ 45.99 USDSale -
Sale
Combs & Brush Kit
Regular price $ 25.99 USDRegular priceUnit price / per$ 31.96 USDSale price $ 25.99 USDSale
Tees
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Little Pomade Tee
Regular price $ 19.99 USDRegular priceUnit price / per -
No Bad Hair Tee
Regular price From $ 16.99 USDRegular priceUnit price / per -
Shears Tee
Regular price From $ 16.99 USDRegular priceUnit price / per
The collections
View allProduct Guide
If you're having a hard time deciding which product is right for you, take a few minutes to look over our product guide to help you along on your bonafide journey. If you're still unsure, tap the chat bubble on the bottom right corner of our website to chat or email with one of the owners (Luis or Gaby) for a bonafide recommendation!
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Comb your hair & everything will be okay!
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Pick your color, define your style.
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